Followership: The F-word that complements leadership

About the Course

Imagine you had a secret formula that supercharged your career, enabling you to make your voice heard, create more value, and take control of your organizational destiny. Also, imagine that secret formula supercharged your team and your organization by improving accountability, productivity, creativity, and engagement by 17 to 43%!

“There aren't leaders. There aren't followers. We are all both. And we all need to learn both followership and leadership skills to show up as our best selves at work.” ~Dr. Marc Hurwitz

Here is the secret: How you show up in your followership role is just as important as how you show up in your leadership role. The formula is leadership skills + followership skills = great partnering. Step into your most confident, influential self and help those around you be better leaders, collaborators, and partners.

Meet the FliP U teaching team for this course


Samantha Hurwitz, Chief Encouragement Officer, FliP U
Course Teacher

Sam is FliP U’s Chief Encouragement Officer, a leadership and followership coach, consultant and CPA with tons of corporate and executive experience including 10 years as Controller of a $7 billion organization and heaps of projects. She spent her childhood creating:  costumes, surprise parties, science fair projects, speeches, stories and crafts. In high school, her assertiveness flourished as she organized sit-ins and petitioned for girls to be allowed to take wood shop instead of cooking. So naturally, Sam grew up to be an Accountant. But this oddly creative and assertive accountant soon discovered her true passion:  developing people. 


Marc Hurwitz, Chief Insight Officer, FliP U
Course Teacher

Marc is FliP U’s Chief Insight Officer and one interesting guy! He grew up as he says, “surrounded by rats in cages, bearded academics, strong female role models and psychedelic iconography,” as the son of parents who were hippies and PhD psychologists. Though he dreamed of being a theoretical physicist or one of the Beatles, his path in life keeps pulling him back to his love of learning. Marc has Masters degrees in math and physics, an MBA, and a PhD in neuroscience. Marc teaches entrepreneurship, leadership and followership at the University of Waterloo, acts and directs community theatre, is a poet, and an avid pinball player.


Joan Owen, Director of Connecting the Dots, FliP U
Course Coach

I’ll be there to gently push and pull you along through the course and be your personal cheerleader.
The F-Word to me means being empowered in my relationship with leadership and elevating the execution of my followership role into an art form.
If there’s one thing learners will take away, I hope it’s that followership is a fun, important, and a necessary skill. Followership is the new cool kids table.



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