Director, Communications Branch

Ministry of Tourism, Culture, and Sport, Toronto, ON

Closing Date Tuesday May 22, 2018 Location Toronto, ON
Work Type -
Salary Range $130,930.00 - $164,930.00 per year
Experience Level  - Job ID 123537
Job Description

The Ministry of Tourism, Culture and Sport seeks a highly motivated and innovative communications executive to lead a team of management and creative professionals, who will work collaboratively with leaders across the ministry to tell the story of our impact in communities.

As the Director, Communications Branch, your role is to provide leadership and direction for the planning and delivery of the ministry’s integrated communications framework and activities, including digital communications, issues management, publications and marketing initiatives, media and stakeholder relations, graphic design, writing services, and event planning. 

What can I expect to do in this role?

In this key executive leadership role, you will be responsible for:  
Developing and implementing communications frameworks and strategies that effectively promote/create public awareness of the ministry’s initiatives, services and programs 
Collecting and evaluating research and identifying insights that will influence both policy and program delivery and communications approaches
Oversee social media channels and develop a strategy with the right mix of active marketing and reactive audience relations 
Working with counterparts in policy, program, operations and legal services to deliver on the ministry’s mandate
Providing strategic advice to the Deputy Minister and senior executives on branding and communication strategies, including how they align with broader government objectives
Representing the ministry in communications and issues management planning with key stakeholders and other Ontario Public Service (OPS) ministries 
Fostering and promoting a culture of communications excellence across the ministry
Working closely with Minister’s Office staff and Cabinet Office colleagues

How do I qualify?

Senior Leadership:

You have experience in leading and mentoring high performing teams to deliver results in a high-profile communications environment
You have demonstrated political acuity and an ability to build and maintain positive working relationships with internal and external partners and stakeholders
You are an agile professional and have a track record of presenting to senior leadership and achieving consensus on plans and priorities

Strategic Communications:

You have a proven track record leading strategic communications, including working with senior management to set objectives and execute tactics 
You have led effective public communication/education/awareness programs with measurable results
You have experience in analyzing research in the development of evidence-based plans
You have experience with the design and development of digital communication strategies on social media platforms
You have current knowledge of strategic communications theories, techniques and planning methods 

Issues Management and Media Relations:

You have experience in identifying potential organizational risks in advance and developing plans to remove or mitigate those risks
You have experience in managing incidents that pose a physical or reputational risk
You have training and experience in the fundamentals of media relations

Marketing and Advertising:

You have executed marketing plans and have knowledge and experience in advertising and media buying 

Stakeholder Relations:

You have developed strong media relationships and demonstrated the ability to proactively build and expand your network
You have demonstrated stakeholder management expertise with internal and external clients and the ability to revitalize existing relationships 
You have experience in public relations, including event management, consultations and other forms of public engagement

Interviews will be held the week of June 11

How to Apply

Please apply online, only, by Tuesday, May 22, 2018, by visiting Please follow the instructions to submit your application. Faxes are not being accepted at this time.

If you require accommodation in order to participate in the recruitment process, please contact the Executive Recruitment Unit at Only those applicants selected for an interview will be contacted.

The Ontario Public Service is an inclusive employer. Accommodation will be provided in accordance with Ontario’s Human Rights Code.