Denormalizing Tobacco
Author: Anne M. Lavack
Publication Date: 2003, 2011

This case study is broadly based on the topic of health policy, and focuses on one of the many policy instruments the Canadian federal government has considered adopting and implementing. The case discusses tobacco industry denormalization, an approach that Health Canada has been urged by anti-smoking groups to adopt, which is intended to educate the public about the tobacco industry's role in manipulating and addicting smokers.